Celcom selects First Hop [First Hop].

Byline: First Hop

Helsinki (Finland) -- 30th May 2007 -- First Hop announced that Celcom, Malaysia's leading mobile communications provider, has selected First HopA[c] Wireless Brokeracents to enhance the delivery of browsing and multimedia services for its subscribers. First Hop's solution has significantly increased the browsing capacity for Celcom to help the operator manage the growth of this increasingly popular mobile service delivery channel.

Celcom will deploy the First Hop Mobile Traffic Management Solution across the network allowing it to meet the challenges of high capacity browsing traffic and enhancing multimedia control capabilities. First Hop's solution integrates smoothly with all the popular WAP and HTTP based browsing, download and picture messaging services.

Celcom will benefit from easy provisioning of new browsing services, holistic management of the service portfolio, and implementation of new, innovative and flexible charging models. The solution allows services to be run over WML, xHTML and MMS, e.g. Java downloads, ring tones, and multimedia, via a uniform service delivery architecture, with further capabilities for multimedia filtering, transcoding integration and flexible access control.

Abdullah Bakush, the Regional Director of First Hop in Asia-Pacific, said: "The popularity of mobile browsing services has increased in recent years and complex service transactions, together with increasing traffic volumes, has resulted in the need for technology that goes beyond the traditional WAP gateways and HTTP proxies.

First Hop has a long history of delivering effective mobile browsing solutions for our clients, and we believe that Celcom is one of the definite leaders in the Asia-Pacific region in driving the value of their mobile internet services."